Although I would consider this a complete side project, I am interested in signs (as in street signs). I borrowed some good one-liners pulled from Alessandra’s poetry and hand printed them with oil paint on plywood. The tricky thing (I think Al would agree) is not to detract from the poetry itself by using overly distracting lettering. Ultimately, it becomes a battle between words and image for attention. It’s the same challenge as trying to create a unique storefront sign or a logo without losing the message completely. Perhaps the interesting thing about these signs is the lack of functionality or direction, which brings back the old talk about art for art’s sake, and art being at odds with utility. (This is where I might argue about the function inherent in art, and that even aesthetic beauty alone is functional, but that seems tangential at the moment.)
What this inquiry really needs is a deep look into artists like Henri de Toulouse-Lautrec, Charles Demuth, etc, and throw in a contemporary design school textbook, if I ever intend to take these works seriously. For now, it will probably remain secondary to my other work.